SoLoMo and Starwood Asia

Digital IQ in the Hospitality Industry

Digital IQ Index: Hotels from L2 Think Tank on Vimeo.

Digital IQ is an assessment of how well companies understand the value of technology and weave it into the fabric of their organization. Growing your Digital IQ entails more than merely adopting the latest tools or having a large IT budget—it is about integrating technology into the way a company plans, innovates, measures results, interacts with customers, and ultimately creates value.

 There are four sectors :

• Mobile
• Social Media
• Site
• Digital Marketing 

Sources : pwc

Women at Accor Generation aims at parity at the highest level

Accor launches its international women’s network,Women at Accor Generation, aiming to account with 50% women hotel managers worldwide, with an intermediary target of 35% by 2015

Accor group want to enhance their image with the project to balance the number of women in management positions through the years. The number of women in the hospitality industry work market is slightly increasing and yet they are under-represented in corporate management positions.

A link to the article

Designhotels.com

Roomkey.com

The European Organic Wine Label

After many failures to define an "organic standard " of winemaking, a consensus was reached with all European winegrowers. The project of a European organic wine label was finally adopted on 8 February 2012, by the Committee of Organic Farming. So far, only the grapes were certified "from organic farming", the wine was not within the scope of the regulation. The word "wine made from organic grapes" could be on a bottle, with the possible addition of French AB logo on derogation, but no guarantee was given on methods of vinification. 
This is a step forward for the wine industry.

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